A Winter’s Sale: 3 solid reasons to sell in Winter

There are all sorts of reasons why people put off selling their property in the belief that there could be a better time to do it: it’s too cold, it’s too wet, the house is not looking its best, Christmas, school holidays, etc. At this time of the year many people say they will wait until the spring before putting their home on the market, as that is supposedly the best time to sell.

3 solid reasons to sell in winter

  1. Whilst properties certainly look more appealing in the spring, there are solid reasons for selling earlier. Firstly, whilst you can choose when you sell, a buyer’s timing is usually more likely to be determined by circumstances rather than the season. Serious buyers won’t let Christmas deter them.
  2. Secondly, many properties come onto the market in the spring thereby increasing supply, meaning buyers have more choice and are in a stronger bargaining position.
  3. It also means that, by the time a buyer is found, you will be able to take advantage of this increase in supply yourself as you seek a new home. Having a buyer for your own property ahead of everyone else puts you in a strong position as a purchaser, with a selection of properties from which to choose in a market of buyers who have otherwise yet to sell.

The market only cools for a few weeks, not the whole season

The reality is that December is the only month considered “poor or bad” for selling houses. Indeed it offers a good opportunity to secure more time from your estate agent to gather comparison valuations and get the right advice about marketing your property.